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Goorin hats have already caught the eye of stars like David Beckham, Will Smith, Lucy Liu also dynamic stage stars such as Jay-Z, Ashlee Simpson, Justin Timberlake, Britney Spears and the Black Eyed Peas.
Welcome to Goorin: Making a bold statement for over 100 years, the Goorin hat is the ultimate mark of individuality. Since the first hat was sold off a horse cart in Pittsburg, Pennsylvania in 1895, Goorin Brothers has redefined the art of hat making. A century of experience translates into a brand that combines the style of by-gone eras with the progressive inspiration of the present.
The Result: A hat that refuses to be predictable and a look that involves the glamour of vintage with the edge of street.
More Popular Than Ever: Considered a lost art in America, gone are the times when top hats, derbies and bowlers are an essential part of dress. Goorin Brothers has refashioned itself to put hats on top again. Who better to revolutionize the market than Ben Goorin, great-grandson of founder, Cassel Goorin, and the fourth generation to lead the company. "The hat is back with renewed vigor and purpose" says Goorin. "Classic blocks my Grandfather used such as fedoras, ivy's and newsboys are being reinterpreted with eye-catching fabrics, distressed treatments, and forward cuts".
New Lines: Holding dear to founder Cassel's insistence on quality craftsmanship and attention to detail, the Spring 2008 Goorin lines will showcases more premium timeless styles than in previous seasons. With designs inspired by the 1940's and 1980's, the line is once again diverse. Original blocks and traditional techniques were used not to imitate, but actually reconstruct authentic styles and profiles discovered in the Goorin family archives.
Several of the signature pieces in this season's Cassel Goorin Legacy Line even feature hand-pleated bands crafted from specially sourced, authentic vintage silk tie materials from the 1940s, making a select few styles truly one-of-a-kind.
Final Words: Goorin prides itself on being able to bring back many of its past winners and deliver updated versions ahead of its competitors. Goorin has a large boutique line selling to some of the most edgy, fashion forward stores in Japan, Europe and America.
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